Our guest today is Michael Jessen, Senior User Acquisition Specialist at Socialpoint. I’m excited for this episode because Michael’s team does something in-house that very few teams do, which is make playables. This is something that they do at significant volumes - and have seen massive performance from - and I’m thrilled to dive into their experience today.

Key Highlights: 
💡What inspired Michael and his team to look at in-housing playables.

📄What teams and resourcing are required to in-house playables.

💻How templates and variants are defined for each game.

🛠What the most important elements to test are.

🔌What the inputs - and the outputs of the playable tool are.

📊How Michael and his team measure performance of playables - and the key metrics they track.

📉How metrics can help identify drop off points in playable.

⚠️The challenges of making in-house playables for smaller companies

✅How videos, playables, end cards and in-game experiences can be a single unified experience.

📲What the impact of in-housing playables has been.

Check out the full transcript and show notes here:
https://mobileuseracquisitionshow.com/episode/how-to-in-house-playable-production-with-michael-jessen-senior-user-acquisition-specialist-at-socialpoint/


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