Digital Health Companies and Data Interoperability

Digital health companies are leveraging technology to compete with legacy providers in novel ways. One advantage of these companies is their sophisticated use of patient data. Current regulations, such as HIPAA, protect personal health information, but de-identified data can be sold without explicit patient refusal. However, there are concerns about the adequacy of de-identification rules. Patient data is sold to various entities, including pharma companies and analytics companies. Providers also spin out companies to improve clinical diagnostics and develop AI algorithms on patient data.