Future Fuzz - The Digital Marketing Podcast Ep. 119 - Fixing Healthcare’s Forgotten Data Problem - Sudhakar Mohanraj
Fixing Healthcare’s Forgotten Data ProblemIn this episode of Future Fuzz, host Justin Campbell is joined by co-host Vince Quinn for a deep dive into healthcare data innovation with guest Sudhakar Mohanraj, an award-winning entrepreneur and healthcare IT executive. Sudhika shares how he identified a blue ocean opportunity in healthcare data archival, scaled Triyam into an Inc. 5000 company, and eventually exited successfully. The conversation covers how to create new market categories, the unique challenges of healthcare sales, the impact of generative AI in healthcare, and the power of building a committed, adaptable team.
Guest Bio
Sudhakar Mohanraj is the founder and former CEO of Triyam, a leading healthcare data management company. Under his leadership, Triyam pioneered SaaS-based solutions for healthcare data archival and decommissioning legacy systems, earning a Best-in-Class award and recognition on the Inc. 5000 list. With a career rooted in product development and platform thinking, Sudhika brings over 30 years of tech experience and a relentless drive to simplify complexity in healthcare IT. He has since exited Triyam and continues to innovate as an engineer at heart, building scalable products that address provider burnout and data challenges in the healthcare industry.
Takeaways
Founding a company starts with spotting real, unmet needs—Triyam was born from a single client project.
Educating the market is essential in category creation—webinars, case studies, and repeated messaging helped Triyam define the healthcare archival space.
Selling to smaller healthcare providers enabled faster growth and innovation adoption.
AI has massive potential in healthcare, particularly in easing provider burnout and processing legacy data.
Bootstrapping can be a strength—Sudhika scaled Triyam without outside funding.
- A dedicated, values-aligned team is more powerful than chasing only “A-players.”
- Focus on customer education and ROI-driven messaging to enter traditional, complex industries.
Chapters
00:00 Welcome to Future Fuzz & Guest Intro
01:09 The Origins of Triyam & Platform Thinking
03:10 Finding Product-Market Fit through Projects
04:35 Educating the Market on Healthcare Data Archival 06:55 Creating the Language for a New Category
08:07 Breaking Through in a Hard-to-Reach Market
10:22 Content Strategy: Webinars, Case Studies, ROI
12:27 Land and Expand: Going from Small to Large Providers
14:07 AI's Role in Healthcare and Data Archival
17:38 Regulatory Drivers: The 10-Year Data Rule
19:38 Marketing in a Crowded Space: Full-Funnel Strategy
21:35 The Opportunity for Video Content in Healthcare
23:24 Entrepreneurial Lessons: Team, Fundraising, and Focus
25:24 How Sudhika Built His Team & Core Values
28:14 Team Loyalty, Attitude over Aptitude
29:30 Wrap-Up and Final Thoughts
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