REWORK It Started with a Blog
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Aug 27, 2025 Discover how a simple blog led to the organic marketing strategy of 37signals. Authenticity shines as a key theme, emphasizing the need for genuine connections over metrics. The duo advocates for patience in audience-building while sharing ideas swiftly. They reveal how enthusiasm can transform marketing, making it relatable and engaging. Transparency is highlighted as a vital component of business communication, encouraging openness about the creative process to foster stronger relationships with audiences.
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Blog Began As Casual Sharing
- Jason Fried started Signal v. Noise by sharing links and ideas with coworkers and publishing them on a simple blog.
- The blog grew organically into a small audience and community without any marketing intent.
Write From Genuine Interest
- Do not write with only instrumental outcomes in mind because readers detect inauthenticity quickly.
- Write because you care and are genuinely excited about the topic you share.
Authenticity Requires Patience
- Patience is built into authentic content: it grows slowly and compounds over time.
- You often must write for years before a meaningful audience appears.
