The erotic Dune popcorn bucket & how memes make marketing dreams

A big sandworm mouth on a popcorn bucket was bound to become a meme. Dune: Part Two gained a huge social media push from this very unexpected AMC sandworm popcorn bucket for all the wrong reasons. But is it a tragedy? Or shoud AMC and other brands take this unintended virality as a blessing? Plus: Red Lobster seeks a buyer and screenwriters may be the next to strike.

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