The Dime Why Cannabis Companies Must Face Reality, Make Hard Choices, and Follow the Data ft. AnnaRae Grabstein
While it feels like progress isn’t happening — and that may be true at the federal level — inside the industry, it’s a completely different story.
The financial model you built, the regulatory category you operate in, the market dynamics, the consumer behavior — every one of those variables is in motion. Constantly evolving. And new competitors are entering, disrupting your playbook from every angle.
Reality is, the shakeout isn’t ending anytime soon. This industry is not for the faint of heart.
The one thing that doesn’t lie? Data.
Ground yourself in it. Use it to make decisions — the hard decisions. Because if you don’t, eventually the market will make them for you.
Yes, it’s insanely difficult right now.
But that’s par for the course in a billion-dollar startup industry with a constantly shifting foundation.
This week we sit down with Annarae Grabstein to discuss the following:
- Why most cannabis financial models were doomed from the start
- The THC beverage boom and what it reveals about consumer demand
- Go Wide vs. Go Deep: A strategy framework to actually survive this market
Chapters
00:00 Introduction to the Cannabis Industry and Guest Background
03:02 Consumer-Centric Market Dynamics
06:08 Navigating Regulatory Challenges
08:52 The Intersection of Hemp and Cannabis
11:55 Market Realities and Strategic Adaptation
15:00 The Role of Data in Cannabis Operations
17:59 Growth of Cannabinoid Consumption
21:04 Future of Regulation and Market Access
28:08 Defining Objectives for Market Success
29:31 Deep vs. Wide Market Strategies
32:14 Understanding Market Dynamics and Customer Relationships
35:36 The Role of Technology in Cannabis
39:32 Balancing Investment in Technology
42:28 Integrating Data into Business Practices
44:05 Future Trends in the Cannabis Industry
46:45 Qualitative Due Diligence in Investment Decisions
Guest Links:
- https://www.linkedin.com/in/annarae/
- Instagram (@annarae_g)
- AnnaRae Grabstein (@annarae_g) on X
- https://wolf-meyer.com/
- https://www.linkedin.com/company/wolf-meyer/
Our Links
At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.
8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain
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