Most solopreneurs hit a wall around $100K. In this Episode, I’ll explain why.

I will walk you through the two business models every solopreneur eventually has to pick between:
1. Expert Business: Scale with PRICE (high-value, deep expertise)
2. Marketing Business: Scale with SYSTEMS (zero fulfillment, all marketing)

Here’s what I cover:

What they each are
Exactly how each makes money
What skills you would need to implement them
How you get clients with each model
What real life examples of these businesses look like

You’ll learn:

The hidden bottleneck keeping you stuck at $100K
The difference between scaling with price vs scaling with systems
The real reason you're exhausted (hint: you're running a job, not a business)
The dangerous trap of “generalist energy”
How to make your business feel lighter instead of heavier
The model that took me to $500K+ with zero team

If you're a freelancer, consultant, or creator trying to break past six figures without building a massive business, this one’s for you.

When you’re ready, here are 4 ways I can help you:

🛠️ 6-Figure Solopreneur Systems (FREE COURSE)
Steal the exact systems I use to run TWO multi-six-figure solo businesses in under 20 hours a week.
https://startbuildingsystems.com/

📬 Work Less Wednesday (FREE NEWSLETTER)
My weekly email. What I’m learning, doing, and thinking about. 30k+ readers.
http://read.richwebster.co/wlw

🏖 How To Work Less (PAID COURSE)
From 2012-2023, I built a design agency that made me $500k/year, working 10 hours a week. HTWL teaches you how to do it for your biz. (350+ past students. 5 stars)
https://www.learn.howtoworkless.com

🧪 Work Closely With Me (MENTORSHIP)
I advise and mentor 6-7 figure Creative Solopreneurs. If you want to work closely with me (i.e. we speak 1-2 times a week), watch this video, then let's talk:
https://richwebster.notion.site/labseptember (doors close Sept. 12)

Social Links:
Twitter: https://www.twitter.com/richwebz
Instagram: https://www.instagram.com/richwebz/
YouTube: https://www.youtube.com/@richwebz

Reviews: Mother!, American Assassin & Victoria and Abdul