Retailer 2BigFeet Shifts to DTC

For years Brandon Eley's online shoe company, 2BigFeet, prospered by reselling prominent brands. But the profit margins slowly narrowed as did the sources for large footwear sizes, Eley's niche.

The solution is Michael Ellis Footwear, Eley's direct-to-consumer brand, launched in 2021. "We finally decided to take matters into our own hands," he said.

In this second appearance on the podcast, Eley shares the evolution of 2BigFeet, the launch of Michael Ellis, custom manufacturing, and more.

For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6s2H

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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