The creative process is long and messy. When you need to come up with a novel solution to a thorny problem is precisely when your brain seems to shut down. As Anisa Purbasari Horton and Kate Davis found out on this week’s episode of Secrets Of The Most Productive People, often our journey to creativity involves a lot of activity that seems “unproductive.” As psychologist Scott Barry Kaufman said, we need to change how we think about productivity when it comes to creativity—and embrace the non-linear path that comes with it.
