Ed Oyama – The Power of Simple Videos: Building Trust and Clarity in Business

In this episode of The Builders, Matt sits down with Ed Oyama, founder of Super Simple Marketing, to unpack what it really means to simplify — in business, in messaging, and especially on camera.

 Ed shares his unexpected journey from math major and aspiring game designer to educator and entrepreneur, including 12 years in Asia running English programs and learning the art of communication the hard way. Through that experience, he discovered a universal truth: complexity kills momentum.

Now, Ed helps smart professionals create simple, authentic videos that connect, convert, and build trust. This episode explores how simplifying your message can lead to clearer communication, better marketing, and stronger relationships with your audience.

🔑 Key Takeaways:

• Simplicity is a strategy. The clearer your message, the stronger your connection.
• Perfectionism kills progress. Authenticity and action are more persuasive than polish.
• Testing beats guessing. Build through experimentation and feedback, not theory.
• Video builds trust. Simple videos create genuine connections that drive sales and impact.
• Keep it human. Whether teaching or marketing, empathy and clarity always win.

If you’ve ever overthought your content—or hesitated to hit “record”—this episode will show you how to start small, stay simple, and build something meaningful through video.