Today’s guest is Pete Kazanjy, founder of Atrium, creator of Modern Sales Pros, and author of Founding Sales.

We explore how Pete accidentally became an enterprise sales leader, why systems thinking is the next sales superpower, and what the rise of GTM architects means for the future of revenue teams.

In this episode, you’ll learn:

Why founder-led sales is still the foundation for scalable GTM
How to turn sales strategy into a repeatable, data-driven system
What skills GTM leaders need to thrive in an AI-driven world
How to operationalize cross-functional programs with consistency and trust

Pete brings sharp insights and a systems-driven mindset that will resonate with GTM leaders, RevOps pros, and anyone looking to design smarter GTM.

For more from ZI Labs, visit ⁠www.zoominfo.com/labs⁠

Ben on LinkedIn - www.linkedin.com/in/bensalzman

Millie on LinkedIn - www.linkedin.com/in/milliebeetham

Atrium Co-Founder Pete Kazanjy