Rebecca Reynoso is Senior Content Editor & Guest Post Program Manager at G2 and in this episode we’re talking about how to *actually* run a successful guest post program. Rebecca manages G2’s editorial calendar for all guest article contributions, which combined have generated over 550K yearly website sessions, 80% of which are organic. In this episode, Rebecca discusses: - The value of guest posting - How to draft a thorough and clear set of guest post guidelines - What goes into strong guest posting editorial standards - The story of how G2’s guest post program has evolved over time - The results G2's guest post program has generated Links G2 Learning Hub >> https://learn.g2.com/ G2's guest post guidelines >> https://learn.g2.com/guest-post-guidelines Never Let Me Go by Kazuo Ishiguro >> https://www.goodreads.com/book/show/6334.Never_Let_Me_Go --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward