DomainSherpa.com DomainSherpa Review – September 18, 2025 – Old Habits Die Hard
5 snips
Sep 18, 2025 
Andrew Rosner, a seasoned domain investor known as Morpheus, joins Josh Reason, an active participant in domain marketplaces, and Shane Coulter, founder of DSAD, to discuss their latest ventures. They engage in The Domain Game, evaluating recent domain purchases like Coolette.com and TechPioneer.com. The trio tackles the thriving .ai market, auction strategies on NameJet, and the impact of high renewal fees on portfolios. Plus, they share thoughts on wellness rituals like saunas and cold plunges, blending domain insights with lifestyle tips.
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Sauna + Cold Plunge Routine
- Andrew describes his sauna and cold plunge routine and how he refilled his cold plunge after months offline.
- He reports sauna sessions (~30 minutes) followed by cold plunges (3 minutes at ~8°C) improved how he felt and his workout later.
Buy Relative To Opportunity Cost
- Andrew emphasizes evaluating domain purchases relative to other opportunities and capital allocation.
- He argues a cheap, asymmetric one-word .com can offer far higher upside than pricier, competitive buys.
Exploit Niche Expertise
- Go deep in niches where you have expertise to exploit information asymmetry.
- Buy names in fields you know well because other buyers will undervalue them.