AI, AEO, and GTM Engineering: How to Build a B2B Marketing Engine

Episode Summary:
In this packed episode, Lacey Miller joins Erin and Ken to demystify what it means to be a "Go-to-Market Engineer" in today’s AI-fueled marketing landscape. She breaks down how she uses agentic AI workflows to build repeatable, high-output growth systems without the team bloat. If you’ve ever wondered how AI changes content strategy, brand building, or TikTok for B2B... this is your playbook.

🎧 What You’ll Learn:

• Why the first 100 days in a marketing role now demands a full AI-first mindset
  
  
• How AEO (Answer Engine Optimization) flips SEO on its head and what it means for your content
  
  
• The creative tech stack behind Lacey’s agent-led outbound machine (yes, Lindy + Replit + persona recognition)
  
  
• Why brand visuals and voice need prompt engineering too
  
  
• How AI is changing buying behavior—and what smart marketers are doing in response
  
  
• Practical ways to use podcasts, transcripts, and conversational content to win in LLM search
  
  
• The real ROI of TikTok for B2B and why your team needs a “TikTok hour”
  
  

🛠️ Gladiator Round: Behind the Scenes of Lacey’s Stack
Lacey walks through how she classifies inbound leads, triggers AI workflows, and scales one-to-one GTM—all without a dev team. You’ll see her build live in Replit and Lindy.

📢 Next Steps

• Try using NotebookLM to create your own podcast content
• Share your AI wins or roadblocks with us on Twitter @FutureCraftpod

 

01:00 Ken's AI Journey: Building Connectors

02:16 Erin's AI Research Project

03:37 Guest Introduction: Lacey Miller

04:24 Lacey Miller's Marketing Insights

07:43 The Role of AI in Modern Marketing

11:37 AI-Driven Search and Content Strategies

16:57 Challenges and Opportunities in AI Marketing

22:12 Future of AI in B2B Marketing

25:01 SEO Strategies for AI Enthusiasts

25:38 Trends in User Engagement

26:50 The Evolution of Search Behavior

29:22 Disrupting Traditional Advertising

36:01 The Rise of TikTok in B2B Marketing

40:20 Practical AI Tools for Marketers

41:17 Lightning Round: Quick Marketing Insights

44:09 Final Thoughts and Takeaways

About our Guest: Lacey Miller

Lacey Miller is a highly experienced and impactful marketing executive, currently spearheading Growth Marketing at Perigon, an AI context engine. She is recognized for her innovative approaches to AI Visibility Optimization (AIVO), "Answer-Engine Optimization (AEO)," and pioneering TikTok-for-B2B playbooks. She focuses on  how to leverage ai in saas b2b in  content marketing As a proven first-hire marketing leader, Lacey specializes in building robust Go-to-Market (GTM) strategies from the ground up, particularly for B2B, developer, and enterprise AI SaaS products. Her expertise lies in translating complex technical capabilities into compelling narratives that resonate with diverse audiences and drive revenue growth. At Perigon, she is actively driving category creation, positioning the company as a leader in real-time AI context. Prior to Perigon, Lacey served as Head of Marketing at Bezi, where she built the initial GTM framework and integrated AI into product strategy. Her experience also includes building high-performing marketing functions at LoudCrowd, where she significantly contributed to ARR and fundraising, and leading full-funnel GTM strategies at VertifyData.

Notable Quotes:

“Robots are making us sound more human.”
“You can’t blog your way into LLMs—you need conversation.”
“AI is not your replacement, it’s your multiplier.”
“Your GPT isn't a toy. It’s your co-pilot.”
“We’re not just building campaigns anymore—we’re building products.”

Resources:

Lindy.ai

Stay tuned for more insightful episodes from the FutureCraft podcast, where we continue to explore the evolving intersection of AI and GTM. Take advantage of the full episode for in-depth discussions and much more.

To listen to the full episode and stay updated on future episodes, visit the FutureCraft GTM website.

Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past.

Music: Far Away - MK2