"Goals should scare and excite you." That’s the mindset Lane Brannan, EVP & GM Americas at Pax8, brings to leadership—and it's exactly what’s propelling Pax8 to become one of the most innovative cloud marketplaces in the channel.

Lane dives into the company’s mission of helping MSPs grow smarter, become more efficient, and reduce risk—while reinforcing the importance of trust, enablement, and delivering real business outcomes.

Key Highlights:

Pax8 is transforming how MSPs scale and serve clients through education, innovation, and enablement.

Vision must be clear from the top and reinforced at every level.

Internal onboarding and leadership development are core to growth.

Lane’s philosophy: align strategy to individual contribution with a closed-loop feedback system.

Connect with Lane on LinkedIn and visit Pax8.com to stay informed about the community.

Timestamps:

[06:24] Evangelize the why

[07:20] Internal enablement

[13:26] Conference expectations

[25:21] Friday Night Lights

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