The Journal. Could Paris Hilton Create the 'Next Disney?'
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May 23, 2024 
Paris Hilton, a social media mogul and businesswoman known for her $4 billion brand, joins her husband Carter Reum, a savvy venture capitalist. They dive into the dynamics of strict parenting and how Hilton's persona has significant economic value. The couple discusses their ambitions for the 'Paris and Pups' animated series, aiming to compete in children's entertainment and blend fun with education. They also explore the impact of AI on branding and the visionary plans behind their business venture, 11.11, that aspires to rival Disney.
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Paris Hilton's Business Empire
- Paris Hilton's business, 11:11 Media, leverages her personal brand across various ventures.
- Carter Reum believes she's building the "next Disney," highlighting her potential by comparing her brand to Mickey Mouse.
The Evolution of Paris Hilton's Persona
- Paris Hilton's "dumb blonde" persona was initially a protective shell and a response to early trauma.
- It evolved due to producers' requests and became a key aspect of her brand, demonstrating the character's economic value.
Embrace AI's Power
- Embrace AI and learn its potential, as it can accelerate workflows and bring ideas to life.
- Paris Hilton uses AI for product development, showcasing its use in her cookware line for Walmart.