Better Offline The Department of Justice V Google Ads: Part 4
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Oct 2, 2024 
Jason Kint is the CEO of DCN, a digital media expert, and Arielle Garcia serves as the Director of Intelligence at CheckMyAds, focusing on ad transparency. They delve into the Department of Justice's antitrust case against Google, discussing the allegations of anti-competitive practices in advertising. Key topics include the intricacies of Google’s defense, courtroom strategies, and implications for the digital advertising landscape. They also touch on how these legal challenges might affect consumers and the broader market dynamics.
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Google's Defense Witnesses
- Google's defense in the DOJ case relied heavily on paid witnesses.
- These included current employees, grant recipients, and Dr. Mark Israel, a frequent expert witness.
Expert Witness as a Career
- Dr. Mark Israel, Google's lead economist, primarily works as an expert witness.
- He earns 80% of his income and spends 85% of his time testifying in court cases.
The "Build Your Own App" Argument
- Dr. Israel argued that publishers dissatisfied with Google could simply create their own apps.
- This argument seemed disconnected from reality, especially given the costs and complexities involved.