Mood Rings for Plants: VC-Funded AgTech Tackles 40% Crop Loss with Living Sensors

Shely Aronov, CEO of InnerPlant, reveals how her team is building crops that "talk" to farmers through optical signals, helping prevent yield loss while redefining the future of agriculture.

⭐ My guest today is Shely Aronov, Founder and CEO of InnerPlant.

InnerPlant is a VC-backed agtech company on a mission to transform farming by enabling crops to communicate with growers. Their Living Sensor plants emit optical signals detectable by tractors in the field or by satellites in space.

Shely is a serial entrepreneur with experience in multiple sectors across multiple countries with an MBA from Stanford University.

Links:

Shely - https://www.linkedin.com/in/shelyaronov/

InnerPlant - https://innerplant.com/

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🎙️ PODCAST TOPICS:

United Nations estimates that we lose 40% of crops to diseases and pests each year. How she’s building tech that sounds like a mood ring for plants. The benefits of cross-domain expertise. Why they settled on fungal infections in soybeans as their first problem to solve. How they use a paid waiting list of farmers who are helping to co-create the best product-market fit. The number one reason that startups fail. Lessons from wizards and prophets.

And lots more!

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