The automotive industry is at the dawn of a new era. With traditional ideas about how we drive and own cars changing, the industry has been forced to start evolving and become more digital. However, this isn’t the only challenge it’s facing.

The European Union aims to be carbon neutral by 2050. In the EU, the car industry is the largest private investor in research and development, but there’s still huge pressure on car manufacturers to innovate – quickly.

To find out more about how the industry is approaching these innovation challenges, we spoke to Sebastian Grams, former Chief Information Officer (CIO) at SEAT.

The Spanish car manufacturer has been acknowledged as a leader in digital transformation, particularly through their software and digitalization brand, SEAT:CODE, which aims to “disrupt the SEAT future”.

Listen in as we discuss the importance of digital innovation in the car industry, how SEAT’s young demographic is helping drive change, and how the company is evolving to navigate future challenges.

Hosted by Andrzej Szymczak.