Most people are doing branding completely backwards — and it’s killing their results.
In this powerful conversation, global CEO and marketing thought leader Giuseppe Stigliano reveals why everything you thought you knew about branding is wrong, and what to do instead.

You’ll discover:

Why “pushing” your brand no longer works in today’s saturated market
The shift from making people want things to making things people want
How to apply marketing principles to your career, relationships, and personal brand
The five steps every human relationship — and every great brand — follows
Why trying to be on every platform is a losing game, and the smarter alternative

Giuseppe has advised some of the world’s top business leaders, co-authored books with Philip Kotler (the father of modern marketing), and his work has reached over 100,000 people worldwide. This episode isn’t just about selling products — it’s about understanding people, creating real value, and building a brand that attracts without chasing.