Franchise Euphoria Franchising as a Lifestyle with Mark Setterington of Island Fin Poke
Mark Setterington is a restauranteur, entrepreneur, and co-founder of growing franchise Island Fin Poke. After working in the restaurant industry for 36 years and overseeing 10 restaurants throughout Las Vegas and Los Angeles, Mark decided to launch Island Fin Poke to bring guests high-quality poke in an immersive tropical environment. His first location opened in Orlando, and over the past three years Mark has expanded the brand to new cities across the country. By the end of the year, Island Fin Poke will have 14 restaurants open and has signed agreements for at least 20 more units.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Mark Setterington, the co-founder of Island Fin Poke.
[2:09] Josh welcomes Mark to Franchise Euphoria.
[2:30] Mark shares about his 36 years in the franchising industry.
[4:51] Josh and Mark discuss the value failures can have in business.
[7:34] Mark paints the picture of what visiting an Island Fin Poke is like and what differentiates them from their competitors.
[9:21] Initially, the plan was only to open a couple Island Fin Poke restaurants, but after opening in March 2017, they were franchising by the end of 2018.
[11:16] The idea of franchising came about when a development company reached out to them.
[15:08] Mark shares how his role has changed over the years from owner operator to franchisor.
[18:03] Mark discusses what the impact of COVID-19 has been on Island Fin Poke.
[20:24] If you want to learn more about Island Fin Poke, visit their website listed below.
[21:14] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
https://www.islandfinpoke.com/
https://www.linkedin.com/company/island-fin-poke-company/