Episode 551 - Taylor Swift: The Indie Author with Sacha Black
Oct 30, 2024
auto_awesome
Sacha Black, an accomplished author and online writing course creator, shares her journey from traditional employment to fiction success. She dives into embracing authenticity in writing, showcasing how self-permission fuels creativity. The conversation highlights marketing strategies for Kickstarter campaigns, especially catering to niche audiences. They also explore how celebrities like Taylor Swift could inspire innovative approaches in publishing, urging authors to adopt new entrepreneurial tactics for greater success.
Sasha Black's shift to fiction and alignment with her passions significantly boosted her book sales, demonstrating the power of authenticity in creativity.
The discussion around Taylor Swift's self-published book highlights the potential for celebrity influence in encouraging authors to embrace self-publishing and their true identities.
Deep dives
Sasha Black's Transition to Fiction
Sasha Black shares her journey of shifting from nonfiction to fiction writing after leaving her day job in mid-2022. Initially generating minimal sales from her fiction work, she made a decisive pivot in her writing approach by embracing genres that resonated with her true interests, leading to a significant increase in sales. By July 2023, her earnings skyrocketed to £30,000 solely from her fiction, evidencing the success of her new direction. This transformation showcases the impact of aligning creative work with personal passion and authenticity.
The Power of Social Media and Marketing
Sasha attributes her dramatic sales growth to the effective use of social media, particularly TikTok, in promoting her books. By leveraging platforms that connected her with her target audience, she was able to build a loyal following and create excitement around her releases. Sasha emphasizes that the joy of writing something one loves enhances its marketability, making marketing feel more like a natural extension of her creativity rather than a chore. Her journey illustrates the importance of choosing enjoyable marketing strategies that genuinely reflect one's personality.
Lessons from Taylor Swift's Self-Publishing Venture
The announcement of Taylor Swift's self-published book has sparked discussions about the potential for other authors to follow her entrepreneurial lead. Emphasizing the significance of celebrity influence, it is suggested that Swift's success could encourage aspiring authors to explore self-publishing options. Sasha highlights that Swift's approach serves as a reminder for writers to fully embrace their identities while navigating the publishing landscape, much like how successful marketing stems from authenticity. The conversation underscores the value of being true to oneself in both writing and marketing pursuits.
What entrepreneurial thing has Taylor Swift or another celebrity done that you would love to see brought into publishing?
Today’s top story is Are You A Person?. Question of the week is What entrepreneurial thing has Taylor Swift or another celebrity done that you would love to see brought into publishing?
Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode