Guy Kawasaki's Remarkable People

John Lee Dumas: Host of the Entrepreneurs on Fire Podcast

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Mar 30, 2022
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ANECDOTE

Move For Massive Tax Efficiency

  • John Lee Dumas moved to Puerto Rico to drastically reduce taxes after scaling his business to multi-seven-figure revenue.
  • He emphasizes staying six months a year to retain U.S. citizenship while paying a 4% corporate tax and zero federal capital gains tax.
ADVICE

Be The Number One Solution

  • Make your product the number one solution to a real problem to win the market.
  • Niche intensely until you can honestly claim you are the top solution for that problem.
INSIGHT

Access As A Niche Advantage

  • Guy Kawasaki's access to top performers is itself a powerful micro-niche.
  • Unique access can be a defensible position even if the subject matter seems broad.
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