“Younger people are grasping for authenticity” - Mark Little

Mark Little, an entrepreneur and journalist, explores the intricate landscape of modern politics through the lens of the recent presidential campaign. He highlights how online culture has reshaped voter engagement, particularly for Gen Z, who seek authenticity over traditional news. Little discusses the emergence of different online realities impacting political perceptions and the importance of emotional connection, particularly noted in Catherine Connolly's campaign. He argues that humor and genuine content resonate more with younger audiences than engineered virality, emphasizing the evolving nature of political communication.