

The Marketing of Million Dollar Weekend.
12 snips Jan 16, 2024
The podcast discusses the marketing campaign of 'Million Dollar Weekend' book, emphasizing setting ambitious goals, strategic influencer outreach, and quality over quantity. It also touches on marketing strategies, growing a business, book cover selection, content calendar, DIY PR, building a podcast guest list, and the importance of a launch team.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Marketing Strategies and Customer Involvement
03:12 • 8min
Strategies for Growing Your Business
11:20 • 9min
Marketing Strategy and Book Cover Selection
19:54 • 2min
Content Calendar, Slow Buildup, and DIY PR
22:04 • 3min
Building a Podcast Guest List and Referral Strategy
24:56 • 2min
The Importance of the Launch Team
26:35 • 15min