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Full-Funnel B2B Marketing Show
Episode 115: How to create a cross functional content creation machine that generates revenue and leverages SMEs with Stapho Thienpont
Sep 25, 2023
48:10
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
In the new episode of Fullfunnel Live, we are going to share a step by step framework we use to develop a joint content creation and demand generation playbook for marketing and sales teams.
You'll learn:
- How to get sales buy-in and involve them in demand gen
- How to simply content creation involving SMEs
- How to systemize content creation and content publishing processes instead of sporadic publications
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Stapho Thienpont оn Linkedin: https://www.linkedin.com/in/stapho/
In the new episode of Fullfunnel Live, we are going to share a step by step framework we use to develop a joint content creation and demand generation playbook for marketing and sales teams.
You'll learn:
- How to get sales buy-in and involve them in demand gen
- How to simply content creation involving SMEs
- How to systemize content creation and content publishing processes instead of sporadic publications
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Stapho Thienpont оn Linkedin: https://www.linkedin.com/in/stapho/
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podcast player
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode