It Takes A Village with Delina Medhin S3. EP.56 - 100 Million in Sales with Saie Beauty Founder, Laney Crowell
Join us in this episode of It Takes A Village as Delina sits down with Laney Crowell, founder and CEO of Saie, the clean beauty brand redefining high-performance cosmetics. With a background as Estée Lauder’s first Executive Director of Online Global Communications and a career that goes from beauty editor to founder, Laney shares how her adventurous upbringing, global perspective, and passion for clean beauty led her to create Saie.
In this conversation, Laney dives into her early experiences with acne and how it shaped her approach to beauty. She reflects on her career path leading to launching Saie after listening to her community’s desire for clean, chic, and sustainable makeup. Laney also gives us a behind-the-scenes look at pitching to Sephora, navigating fundraising, and facing tough moments as a founder. Plus, we explore Saie’s commitment to eliminating harmful ingredients, promoting sustainability, and creating a global community rooted in wellness while caring for Mother Earth.
Whether you’re passionate about clean beauty, curious about launching a brand, or eager to learn from a founder who balances it all, this episode with Laney will leave you inspired and motivated.
Learn more about Laney:
Laney Crowell is the founder & CEO of Saie, a clean beauty brand dedicated to making high-performing products that are elevated, effortless, and always easy to use.
Prior to founding Saie, she held the role of Estée Lauder’s first Executive Director of Online Global Communications, where she worked at the forefront of the digital, content creation, and social media landscapes when it was still new and uncharted. After Estée Lauder, Laney launched her own beauty and wellness blog called The Moment. While chatting with her blog’s community on Instagram one night, she realized there were thousands of others who desired clean, cool and chic makeup, which sparked the idea of Saie.
Laney created Saie to raise the standard in clean cosmetics, offering superior, yet fun products. The brand is committed to using only the purest, safest formulas and has banned the use of 2,000 harmful ingredients commonly found in cosmetics. Through Saie, Crowell was able to create not just a beauty brand, but an entire community centered around wellness.
Laney received her B.A. in Mathematical Economics from Pomona College, but fell in love with her minors in Psychology and French studies. The daughter of a diplomat, she was born in Colorado, but traveled around the globe as a child, having lived in China, France and Washington D.C.
She is a wife and proud mother of two, residing in the Hamptons with her family.
Connect with Laney:
What's new?
- Learn more about Saie Climate Initiative and The Saie Way.
- Saie recently expanded to Sephora Middle East in October.
- Sign up for Lunch Break, Laney's Newsletter, a free Wednesday substack column about beauty, fashion and feeling good. And maybe some business insights sprinkled in here and there. If you want more Saie news, subscribe to Saie's substack, From the Office.
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