The Trust-Building Process and Remote Team Dynamics | Economics of Remote Work | Behavioral Economics in Marketing Podcast

Effectively applying the Trust-Building Process to remote team dynamics is essential for creating a cohesive and productive virtual work environment. By demonstrating competence through skill sharing, fostering integrity with transparent practices, supporting benevolence through regular interactions, ensuring consistency with reliable scheduling, enhancing communication through regular feedback, and promoting reliability with accountability systems, organizations can build a strong foundation of trust. These practices not only strengthen relationships within the team but also contribute to improved collaboration, higher morale, and greater overall success. As remote work becomes increasingly prevalent, focusing on these trust-building strategies will be crucial for maintaining a connected and engaged workforce.

Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.

Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism