Marketing analytics, photography and a people-centric strategy

Michael Mantese brought a fresh perspective to Eskew Dumez Ripple, a nationally recognized architecture firm, when he joined in 2017. Coming from a New York City digital marketing and advertising agency, he brought a data-driven, people-centric approach to the firm's marketing and content creation strategies. As marketing director, he leads the firm with the same values and elevates its brand storytelling through his photographer's eye.

In this episode, Michelle chats with Michael about tools and strategies for cutting-edge architecture marketing, content ideation and amplification, and how marketing departments can leverage analytics and technology. Michael also shares how his photography background influences his marketing work, including ways marketers can collaborate with photographers to tell better project stories.

Here's a glimpse of what you'll learn

• Who is Michael Mantese is

• About Eskew Dumez Ripple

• The growing importance of data analytics in effective marketing

• Insights into Eskew Dumez's research-based content ideation approach

• How to repurpose project case studies and proposals into omnichannel content

• Ways thought leadership can support proposal writing (and vice-versa)

• How Eskew Dumez leverages technology as a competitive advantage

• New ideas for leveraging photography to tell better project stories

About our featured guest

Michael Mantese brings a storyteller's craft to communicating Eskew Dumez Ripple's brand identity and mission. A writer at heart, he expands this skillset with a background in user experience design — letting market insights, data and analytics drive his decision-making, rather than assuming he knows what every audience is thinking. He augments this storytelling with a keen visual eye and maintains a particular fondness for photography and typography.

Before joining Eskew Dumez Ripple, Michael worked in the tech industry, designing digital experiences for some of the world's biggest brands, including Marriott, Amex and City University of New York (CUNY).

Resources mentioned in this episode

• Check out Eskew Dumez Ripple

• Follow Eskew Dumez Ripple on X, Facebook, LinkedIn and Instagram

• Connect with Michael Mantese on LinkedIn

• Say hello to Michelle Calcote King on X and LinkedIn

• Read the latest on EDR+

Sponsor for this episode

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms.

Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more.

To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.