Drew and Jonathan Scott, renowned for their 'Property Brothers' series, team up with Bloomberg's Vonnie Quinn and Romaine Bostick to discuss their innovative Healthy Home Innovation Fund. They dive into the challenges of affordable housing in California, highlighting innovative solutions like accessory dwelling units. The duo emphasizes the importance of sustainable home technology to enhance security and affordability. They also tackle the impact of the pandemic on home renovations and the challenges of marketing unique home designs to future buyers.
The Scott Brothers' Healthy Home Innovation Fund aims to tackle the housing crisis by investing in sustainable and affordable construction solutions.
They emphasize the growing consumer interest in home technologies, particularly those enhancing efficiency and reducing costs through innovative developments.
Deep dives
Innovative Housing Ventures
The Property Brothers are launching the Healthy Home Innovation Fund to invest in entrepreneurs in the housing industry. This fund aims to support companies focusing on sustainability, affordability, adaptivity, and connectivity. Drew and Jonathan Scott emphasize the excitement surrounding the emergence of innovative technologies that can improve how homes function and secure transactions involved in buying, selling, or renovating. They believe that their recognition and brand in home renovation can help these new companies scale effectively in a competitive market.
Addressing Housing Affordability
A significant focus of the fund is addressing the housing crisis and making homes more affordable through innovative construction solutions. One company already acquired by the Property Brothers specializes in accessory dwelling unit (ADU) and multifamily construction to help tackle this issue. The brothers highlight the urgent need for effective solutions as many existing products in the market fall short, lacking durability or being overpriced. They leverage their insights from a large audience that frequently shares feedback on housing needs to guide their investment strategy.
Emerging Trends in Home Technology
Drew and Jonathan Scott note a growing consumer interest in home technologies that enhance convenience and efficiency. They identify trends such as AI-driven leak detection and smart electrical panels as essential developments that can help homeowners manage costs and improve overall home quality. As homes increasingly shift towards electrification and renewable energy sources, solutions like battery backups for solar energy will become increasingly important. This evolving landscape of home technology inspires their investment decisions, aiming to support innovations that genuinely benefit consumers.
Scott Brothers Global Founders Drew and Jonathan Scott of the 'Property Brothers' TV series, discusses the launch of their Healthy Home Innovation Fund and the goals of their new venture. They spoke to Bloomberg's Vonnie Quinn and Romaine Bostick.