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In episode 47 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Content Creation and Distribution Strategies, Business and Personal Branding, and Monetization and Scaling Up.

(00:00) Intro
(01:02) Q#1-Struggling to come up with a digital product for my B2B agency?
(08:36) Q#2-Did you record all your SOPs at once or build them over time?
(17:17) Q#3-Should I stick with $100/year or offer premium tiers?
(21:15) Q#4-Someone told me my time-poor audience won’t buy a DIY product — do you agree?
(24:13) Q#5-Should I focus on founders, managers, or individual contributors?
(31:42) Q#6-Posting consistently, but seeing zero growth — what am I missing?
(37:34) Q#7-Which platform gives the best ROI for early momentum?
(39:40) Q#8-What to do if I miss my goal — how to refine and recover?
(42:54) Q#9-Should I go fully asynchronous, or keep some live interaction?
(44:47) Q#10-Should I build a community or launch a paid newsletter with AI prompts?
(46:11) Q#11-Considering School vs Circle — which platform should I choose?
(46:28) Q#12-Ship30 strategy: Should I be on multiple platforms or just one?
(48:30) Outro

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• Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: https://www.linkedin.com/in/dickiebush/

• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole/

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