How to Succeed at Being Assertive

The best attitude, behavior, and technique on how to succeed at being assertive

There’s a balance between being too assertive and too “nice”

Transactional analysis allows us to read where our client is

I want it, but I don’t need it

Record and practice, practice, practice

Have a vision and goals for the short term as well as the long term

Use softening statements

Be firm enough to let your client’s experience their pain

It starts with yourself