Jim Semick works for more than 20 years in Product Management. About 8 years ago he was looking for the next big challenge in his life. He quit his full-time job with two kids and no clear business idea. What he had back then was a great and motivated co-founder as well as the vision to make Product Managers' lives easier.

In this episode, Jim talks about the importance of having a clear vision of how to build a company with your co-founder before you even have a business idea. Next to that, Jim shared what he did to identify a problem that was worth solving which later translated into his company ProductPlan.

Table of content:

0:30 - Intro Jim Semick
3:40 - From Product Manager to founder
6:20 - Evaluating & entering markets
13:45 - Dealing with uncertainty as a founder & former PM
15:30 - 30 in-depth customer interviews
17:20 - Bootstrapping instead of raising money?
19:50 - Reducing uncertainty the lean way
25:50 - Making the first hire to build a new product
28:05 - Why you don’t need to raise money
33:00 - Two things you should know when you’re working on an idea

Jim on the internet:

Website: https://www.jimsemick.com/
Jim's books & articles: https://www.jimsemick.com/writing/
ProductPlan: https://www.productplan.com/
Linkedin: @jimsemick
Twitter: @jimsemick

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#28 Understanding customers to find product/market fit - with Jim Semick Founder @ProductPlan

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