Jennifer Auerbach-Rodriguez, a Strategic Growth Markets Executive at Merrill Wealth Management, discusses the impressive $1.3 trillion economic contribution of Latinas to the US GDP. She highlights their growing influence through education and entrepreneurship. Andrew Liveris, former CEO of Dow, shares insights from his book on navigating leadership in disruptive times. He emphasizes the importance of corporate responsibility in addressing social issues and the need for integrity and innovation in today’s business landscape.
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Quick takeaways
Latinas significantly boosted the US economy by contributing $1.3 trillion to the GDP in 2021, highlighting their growing influence and economic power.
Financial institutions must adapt their services with cultural competence to effectively support the unique financial needs of the burgeoning Latina demographic.
Deep dives
Economic Contribution of Latinas
Latinas contributed $1.3 trillion to the US GDP in 2021, marking a significant increase from $661 billion in 2010. This impressive growth is attributed to various factors, including heightened educational attainment, increased labor force participation, and a surge in entrepreneurship. For instance, the number of Latinas with a bachelor's degree or higher rose by 103% from 2010 to 2021, surpassing growth rates in the non-Hispanic female population. Additionally, Latinas made up over 30% of the growth in the US labor force since 2010, demonstrating their pivotal role in shaping the economy.
Factors Driving Growth
The economic rise of Latinas can be attributed to several notable factors, including education, labor force engagement, entrepreneurship, and real income growth. The steep increase in educated Latinas correlates with their growing professional contributions and business acumen, as Latino-owned businesses grew by 87%, with Latinas representing nearly half of this entrepreneurial landscape. Furthermore, Latinas experienced a real income growth of 46% from 2010 to 2021, outpacing their non-Hispanic counterparts significantly. These trends indicate not only a burgeoning presence in the workforce but also an essential shift in the dynamics of wealth in the United States.
Culturally Competent Financial Advisory
As wealth complexity increases among Latinas, there is a pressing need for financial institutions to adapt and meet their unique needs with cultural competence. Understanding financial mindsets within the community is essential, as family values heavily influence how affluent Latinas perceive saving, investing, and preparing for future generations. Institutions are now offering in-language resources and tailored financial guidance, such as the Advisor Match tool that connects clients with advisors fluent in Spanish and culturally aware of their clients' backgrounds. This approach ensures that financial institutions effectively support Latinas in navigating their financial journeys.
Future Wealth Trends
Predictions indicate that Latinas will play a substantial role in the future landscape of wealth in the United States, potentially contributing to an increase in household assets from $10 trillion to an estimated $30 trillion by 2030. By moving forward, financial institutions must recognize the importance of addressing the financial complexities faced by this demographic. This involves providing a comprehensive range of services that extend beyond traditional spending, saving, and giving. As Latinas continue to accumulate wealth and grow their influence, financial institutions must be prepared to cater to their evolving needs.
Watch Carol and Tim LIVE every day on YouTube: http://bit.ly/3vTiACF. Jennifer Auerbach-Rodriguez, Strategic Growth Markets & Client Development Executive at Merrill Wealth Management, Bank of America, discusses the impact Latinas have made on the US economy. Andrew Liveris, former chief executive of Dow, talks about his book Leading Through Disruption: A Changemaker’s Guide to Twenty-First Century Leadership. Hosts: Tim Stenovec and Katie Greifeld. Producer: Paul Brennan.