Scale Your SaaS 177: What is Lean Marketing, and How it Helps Drive Growth - with Jordan Behan
EPISODE SUMMARY
Being a software leader is hard. If you want to compete and stand out in today's saturated market, you've got to know all sorts of different areas of your business and master them.
In this episode, SaaS-Story in the Making host Matt Wolach interviews Jordan Behan, the CEO of Narrate Creative, specializing in SaaS marketing. He also developed a training program called The Lean Marketing Playbook for SaaS, where he shares a systematic nine-step approach to building out your marketing and sales foundations to help you gain traction.
Jordan walks you through how to set up your lean marketing so you can get a ton of leads coming in. With lean marketing, Jordan ensures that you get to the bottom of your goals and set spot-on strategies that bring quality leads.
PODCAST-AT-A-GLANCE
Podcast: SaaS-Story in the Making
Episode: Episode No 177, “Here's Why You Should Try Lean Marketing to Generate Better Leads and Faster Sales - with Jordan Behan”
Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor
Guest: Jordan Behan, CEO of Narrate Creative - a content strategy and growth marketing company that helps SaaS companies
TOP TIPS FROM THIS EPISODE
- Cut to the Heart of the Matter
- Just be Specific, Really
EPISODE HIGHLIGHTS
- What is Lean Marketing?
- How Lean Marketing Works in the SaaS World
- The Lean Marketing Playbook for SaaS
TOP QUOTES
Matt Wolach
[12:41] “You've got to niche down. I had this all the time: clients come to me, and I ask them, ‘You know, what's your target?’ ‘Oh, everybody,’ Everybody, like, what? What is that like? You’ve got to find a niche, especially as a startup.”
[13:34] “Finding that niche, defining your ICP, and really nailing that is supercritical.”
[25:29] “You're not selling your product. You’re selling the results.”
Jordan Behan
[12:12] “Show clients success in that specific niche and really just hammer that message home until you have lined up 100 sales that look just like your best customer, and that's where the traction comes from.”
[20:47] “Make sure that the story that you're telling and the information that you're sharing is going to resonate with all the people involved in that decision-making process that before check get signed.”
[24:47] “Tell the story about what's going to make things better for them, how you intend to help, and what success looks like for them, rather than what your product looks like on the inside.”
LEARN MORE
To learn more about Jordan Behan and Narrate Creative, visit: https://narratecreative.com/
You can also find Jordan Behan on LinkedIn at: https://www.linkedin.com/in/jordanbehan/
For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.
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