The Untapped Potential of Partner Operations with Euler CEO Greg Portnoy

Partnerships teams often feel like the forgotten child of the go-to-market org—under-resourced, misunderstood, and held to different standards than their direct sales counterparts. Greg Portnoy is out to change that.

Greg is the co-founder and CEO of Euler, the Home Base For Partnerships Teams. Drawing from his experience leading Partnerships teams at 4 different companies, Greg knows the difference between what works and what doesn't, and he's making the case for treating partnerships as a strategic business function—not just a side hustle for GTM.

In our conversation, we talk about why Partner teams don’t get any love from RevOps, why measuring “Partner influence” isn’t the silver bullet most teams think it is, and how Partner teams and Partner Ops can tag-team to run experiments together. 

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