Today’s interview is with Jamie Anderson, Global Vice President Product Marketing, Customer Engagement & Commerce at SAP. Jamie joins me today to talk about a concept called brand self-awareness, what we can learn from the Scottish poet, Robert Burns, and what customer engagement really means.
This interview follows on from my recent interview: Improve customer experience by surveying your customers quicker – Interview with Mark Smith of ContactEngine – and is number 115 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate, become more social and deliver better service.
Punk CX: Customer Experience Insights with Adrian Swinscoe