Stratechery

Social Networking 2.0

Dec 15, 2020
Explore the evolution of social networking, revealing a shift from traditional connections to authentic communities. Dive into the critique of current social media tools and their limitations, along with personal stories that shape online interactions. Unpack the transformation of digital identities and how platforms like TikTok are redefining communication. Discover the rise of trust-based interactions and the complexities of modern social expressions, painting a vivid picture of today’s digital landscape.
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ANECDOTE

The Fiefdom

  • Ben Thompson describes a diverse online group he's part of, connected by their shared Wisconsin roots and love for the Milwaukee Bucks.
  • This group, called "the fiefdom," includes people from various professions, highlighting the internet's power to connect individuals from different backgrounds.
INSIGHT

Home on the Internet

  • Ben Thompson's Twitter bio has always included the phrase "home on the Internet," reflecting his online connections.
  • While initially tied to his time in Asia, it now represents his broader online communities centered around shared interests.
ANECDOTE

A Superior Outcome

  • Ben Thompson uses various messaging platforms for different groups, from a Bucks fan group DM to Slack for work and WhatsApp for Silicon Valley friends.
  • He's built friendships across these digital spaces, finding this approach superior to relying solely on one platform.
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