UXRConf 2020 - Yoanna Dosouto - What Design Ethnography Can Do For You: Connecting Decision Makers to Users

When we do research, most of the time we use our tried and true methods: usability tests, interviews, and surveys. How about we expand our toolkit?

In this talk, Yoanna teaches us about the power of ethnography. Here she explains what it is, how it helps, and a case study to tie it all together.