How to engage Gen Z in your charitable mission

Lucinda Rouse and Emily Harle are joined by are joined by Dan Lawes, co-chief executive of the youth democracy charity My Life My Say, to consider how charities working in all cause areas can interact effectively with younger people.

Dan explains how My Life My Say engaged with brands including Tinder, Lime and Snapchat to promote its 'Give an X' campaign to encourage young people to vote in the 2024 general election as part of its wider youth outreach activities. 

He also provides his perspective on voluntary sector leadership as a younger-than-average chief executive.

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