From retro-inspired shirts to audiences with footballing legends replete with anecdotes and golden-era reminiscing, the commercialization of nostalgia in sport has become big business.
Why is it that now, more than ever, our obsession with the rosy past is at its absolute peak?
To talk football-nostalgia, Kieran is joined by Gavin Cooney, Sports Writer with The42.ie and Liverpool and Ireland legend, Mark Lawrenson.
