Often, messaging is focused on a product and its features — but it shouldn’t be. Messaging should be focused on a persona, and how that product (or service) impacts them at their level of an organization.

It’s all part of a strategy Sri Sundaralingam calls “persona-based marketing,” which Sri unpacks in this episode.

Sri is a CMO Advisor & Consultant for cybersecurity startups, with previous head of marketing positions at Symantec, Shape Security, and others.

What we talked about:

What is persona-based marketing?
How persona-based marketing enhances the effectiveness of ABM
Example of persona-based marketing without ABM
Example of persona-based marketing with ABM
Why the sales team has the answers on who your personas are
Driving persona-based marketing alignment with the sales team

This is an interview with Sri Sundaralingam, CMO Advisor & Consultant for cybersecurity startups.

To hear this interview, and many more like it, you can subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, on Spotify, or on our website.

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