This past week, Time magazine named "The Architects of AI" its 2025 Person of the Year, even as the stock market wobbled with fears of an artificial intelligence-fuelled bubble. One way to help make sense of this moment is a tech industry concept known as the "hype cycle." As The Sunday Magazine’s Pete Mitton explains, the time-tested idea suggests that, as with other new technologies before it, a crash of expectations – and markets – will likely arrive long before we truly understand how to live with AI. Until then, it’s important to understand how the cycle works – and some of the unique dangers AI hype presents.
The Sunday Magazine