Bill Macaitis is the former CMO then CRO of Slack, CMO of Zen Desk, and SVP of Marketing at SalesForce and in this conversation we dive deep into what made Slack the category king of team collaboration tools it has become.
You'll notice that most of this story took place before Play Bigger was even written so this was intuitive category design by Bill and his team, and you'll have a chance to see:
- How Bill thinks about the way category design and product led growth work together within a go to market strategy
- Why Slack never focused on their competitors and chose to focus on their consumers instead
- What Sketchers, Crocs, and Slack all have in common
- And more!
This is a conversation between Bill, and the co-founders of the Category Thinkers:
Mike Damphousse
John Rougeux
Pablo Gonzalez
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Category Thinkers