What It Takes To Start Your Own Bikeshare Company

Most bikeshare rides taken on U.S. soil happen in a handful of gigantic cities, on systems maintained by big corporations. At YoGo Bikeshare, though, Ronnell Elkins and his team are building a bespoke micromobility option specifically for his neighbors in Youngstown, Ohio — and hoping to create a model for other small cities to combat car dependency. On this episode of The Brake, host Kea Wilson sits down with Elkins to talk about what makes this Black-led, family-owned bikeshare stand out, why YoGo's investing only in e-bikes, and what it takes to get a town of 60,000 people on board a revolutionary new transportation mode.  Learn more about YoGo Bikeshare on their website.