124: The 1 Thing That Transformed My Contracting Business
Jul 31, 2025
A contractor shares a jaw-dropping moment that transformed his business strategy forever. After a humiliating client meeting, he realized the importance of branding and pricing in standing out. The discussion delves into how rebranding and targeting the right market led to a much-needed reinvention. Listeners learn about essential cash flow management strategies and the crisis stages that contractors face. This insightful journey emphasizes not just improving work quality but also maximizing profits.
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insights INSIGHT
Intelligence Is Behavior Change
Intelligence means learning concepts, changing behavior, and achieving better results.
Being book smart isn’t enough; adaptability and execution matter most in business success.
question_answer ANECDOTE
Humiliating Client Meeting
Steve Coughran shared a humbling story when a wealthy client harshly criticized his amateur portfolio and rejected his offer.
This gut-punch moment led to an emotional breakdown and catalyzed a business transformation.
volunteer_activism ADVICE
Elevate Your Brand to Profit
Reinvent your brand, sales process, and portfolio to elevate your business and profitability.
Focus on quality projects that fit your portfolio and build strategic partnerships upstream in your market.
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Your brand, pricing, and portfolio are either setting you apart or silently sabotaging your business. Steve shares the gut-punch moment that exposed a painful truth about his sales process, and how that single experience forced a complete reinvention of his contracting business.
You’ll hear the real story behind a humiliating client meeting, why that failure became the best thing that ever happened to his business, and what contractors must rethink if they want to charge more, win better work, and scale profitably. If your work is good but your profits aren’t—this one's for you.
Disclaimer: The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.
This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information.
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