WorkParty The Death of Originality: Why Social Media Feels So Boring
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Dec 17, 2025 Influencer culture is feeling stale as social media fatigue takes over. The pressure to perform success is impacting women founders, pushing them to prioritize personal branding over authenticity. Discussions reveal how early social media creators showcased unique content, while monetization led to a loss of originality. The hosts highlight a growing desire for offline experiences and suggest that disconnecting from social platforms could reignite creativity. They explore the balance between using AI for information and retaining creative authenticity.
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Ads Ate The Soul Of Social
- The internet has become saturated with ads so much that authenticity feels erased.
- Jaclyn says brands and people blur together until everything reads like a marketing play.
Authenticity Lost To Premature Performance
- Early creators grew by being genuinely unique, not by mimicking success.
- Jaclyn argues that now creators start by pretending to be successful, which flattens originality.
Everything Is Performance Now
- Social now functions as continuous marketing where even 'authentic' posts aim to grow audiences.
- Marina notes that the pressure to perform turns every personal moment into an ad opportunity.