On this LIFTS podcast Escape Fitness CEO, Matthew Januszek sits down with one of the industry’s most forward thinking and straight talking physiologists and wellbeing consultants. In this episode, our guest shares his thoughts on a need to redefine ‘fitness’ and ‘wellness’ and move away from a focus on selling processes in favor of outcomes. He also discusses this take on the introduction of GLP-1s and shares the three health markers be believes to be the best predictors of longevity.

Join us in welcoming Oliver Patrick to LIFTS.

Topics discussed include:

● The need to redefine the language we use to describe the ‘fitness’ industry.

● The value in selling outcomes rather than process.

● Importance of benchmarking and tracking health and performance improvement.

● Three key measures of health: VO2 Max, Skeletal Mass and Mobility.

● Integrating fitness and healthcare, with a focus on GLP-1 and its impact on muscle mass and health.

Lobbying and its impact on healthcare policy.

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James Evans, Founder & CEO @ CommandBar