The Best One Yet 💪 “How David Bar Flexed Virality” — Our Interview with Peter Rahal of David Protein
21 snips
Aug 28, 2025 
Peter Rahal, the innovative founder of RXBAR, shares his entrepreneurial journey from selling RXBAR to Kellogg for $600M to launching David Protein, now valued at $725M. He discusses the lessons learned from his unconventional past, including insights from the cannabis market. Rahal emphasizes the unique perspectives dyslexic individuals bring to business and reveals how effective branding can set products apart. He dives into the importance of simplicity in product development and proudly announces impressive revenue targets for David.
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Early Hustle Trained Market Sense
- Peter sold marijuana in high school, which taught him to spot demand and create supply.
- That early illegal venture trained his market-sensing instincts for entrepreneurship.
Dyslexia Encourages Pattern Thinking
- Peter explains dyslexia forces holistic thinking and pattern recognition rather than sequential processing.
- That neurological trait maps well to entrepreneurship and connecting cross-disciplinary dots.
CrossFit Gym Was The RxBar Petri Dish
- Peter tested RxBar in a CrossFit gym and sold out two boxes in two hours, proving product-market fit.
- He used that niche as a route to market instead of trying to break into crowded Whole Foods shelves.
