This week on The Indy Author Podcast, Kathy Meis talks about THE IMPORTANCE OF SPECIFICITY. She discusses the importance of having a goal for your content; how specificity narrows down your audience (and how specific keywords find specific audiences); how readers look for a familiar experience; the importance of acknowledging that your book is not for everyone; and how to connect with your target audience by building a relationship and by allowing them to sample your content.

Do any of those topics pique your interest? Check out 2 MINUTES OF INDY https://bit.ly/2MinutesOfIndy, where over the week following the airing of the episode, you'll find brief video clips from the interview on each of those topics. You can also catch up on some highlights of previous episodes there.

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

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Kathy Meis is the founder and CEO of Bublish, a complete one-stop publishing solution for today’s independent author. With more than 30 years of experience in the media and publishing industries, Kathy has served in a wide variety of editorial and management positions at some of the industry’s leading companies. She has worked as a television reporter for CBS, was a founding editor of Forbes MediaCritic, and was a founding partner of PubSmart, an author-centric publishing conference held in Charleston, South Carolina. Kathy speaks and blogs regularly about book promotion, author branding, social marketing, and discoverability. She lives in Charleston, South Carolina.

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